How do I measure whether my firm is cited by AI?
By The FirmCited team, BizLegal AI Last updated
What do you actually measure?
Citation share of voice: the percentage of AI answers that name your firm across a fixed prompt panel. A full FirmCited cycle sends 25 prompts to up to 4 engines (100 calls when all four answer). Scores use the answers that came back, and a report is delivered when at least 2 engines answer. If your firm appears in 12 of those answers and a competitor in 30, your share is 12% against their 30%. Inclusion is binary per answer.
Why does the panel have to stay fixed?
Because AI answers move. The same prompt can return different firms on different days, and a model update can reshuffle citations across a practice area overnight. Running an identical panel every month turns that noise into a trend line: the only honest way to tell whether the work is working before revenue confirms it.
Can you do this yourself, or do you need a tool?
You can start by hand: ten prompts in fresh sessions across four engines, recorded in a spreadsheet, takes an afternoon and tells you whether you have a problem. A professional scan runs more prompts through APIs, avoids personalization bleed, parses every citation deterministically, and computes competitor share-of-voice: precision the manual method cannot match.
| Dimension | DIY | Professional scan |
|---|---|---|
| Prompts | ~10, typed by hand | 25+, tuned and API-run |
| Counting | Eyeballed in a spreadsheet | Deterministic parsing |
| Competitor share-of-voice | Rough tally | Computed per engine |
| Cadence | Monthly, manual | Monthly, automated |
Related next steps
- AI Visibility Audit
25 client prompts for your practice area and metro, sent to up to 4 engines (ChatGPT, Claude, Perplexity and Google AI Overviews) and delivered when at least 2 answer, plus competitor share of voice and a 10-page fix list in under 48 hours.
- FirmCited Monitor
A monthly 25-prompt scan on up to 4 engines (ChatGPT, Claude, Perplexity and Google AI Overviews), delivered when at least 2 answer, with competitor share of voice. We email a private portal link. Self-serve, no calls.
See where your firm stands.
The USD 490 AI Visibility Audit answers this question about your firm, with verbatim engine results: 25 prompts, up to 4 engines, under 48 hours. Credits toward any install.