Who is behind FirmCited?

FirmCited is built and run by Moshe Dorlawyer and legal-tech builder. Founder of the BizLegal AI product line and FirmCited. It is a BizLegal AI venture: one focused product, not an agency.

By Moshe Dor, FounderLast updated

Why does FirmCited exist?

Because a quarter of legal consumers now start attorney research in AI assistants, ads are banned there, and almost no vendor serving law firms is honest about what can and cannot be promised in that channel. FirmCited does two things: makes firms citable by AI engines, and answers their leads in under 60 seconds. Nothing else.

The methodology is the same one running this site — the schema, the /answers hub, the llms.txt, the sub-60-second reply you get when you submit the form below. We sell what we use.

What is the BizLegal AI product line?

BizLegal AI builds compliance and legal-operations software for businesses. FirmCited is its law-firm-facing venture, applying the same build discipline — automation-first, async-only, transparent reporting — to attorney AI visibility and intake.

How we work: everything in writing, deliverables on stated timelines, a no-citation-guarantees policy in every contract, and monthly share-of-voice reports you can audit prompt by prompt.

Moshe Dor on LinkedIn

See the method applied to your firm.

Or just write to us

A substantive reply lands in under 60 seconds — that speed is the product, and this form is the demo.