How much does AI visibility for a law firm cost?
By Moshe Dor, FounderLast updated
Start here — Rung 0
AI Enablement Session — $200, one hour
One hour, hands-on: we teach you to run the free check, read an audit, and prompt ChatGPT/Claude/Perplexity on real firm work — no jargon, async-friendly booking. The lowest-commitment way to see how AI visibility actually works.
The ladder: the $200 session teaches you how AI visibility works, the $490 audit shows where you actually stand, and the retainer keeps you the firm AI recommends. Start at the lowest-commitment rung.
Foundation only
Starter Install
$6,500
one-time · 14 days
Become a firm the AI engines actually recommend. We build the visibility foundation so ChatGPT, Claude, and Google AI can find, trust, and surface you — instead of your competitors. 14 days.
No intake machine — AEO plumbing done right. Choose this if you already have 24/7 intake covered.
Most firms choose Pro
Pro Install
$12,000
one-time · 21 days
The complete AI client-acquisition system: get recommended by the AI engines, then capture and qualify every lead in under 60 seconds, 24/7 — so you win the case before a competitor even replies. 21 days.
The complete system: get cited, then convert the lead in under 60 seconds — around the clock.
Multi-location
Elite
$25,000
by application
A full AI client-acquisition program for multi-location or multi-practice firms. Scoped to your markets. By application.
Quoted through the deal room after an audit. Not sold self-serve.
Prices are in USD and exclude any applicable local taxes, which may be added at checkout depending on your jurisdiction.
What each price covers — and what it costs us to deliver
Price is what it's worth to you and what the alternatives cost — not just our bill. But the cost floor is real, and it is mostly machine time and human review, not markup.
- AI Enablement Session: one hour of live instruction — founder/analyst time, plus the AI tooling you practice on.
- AI Visibility Audit: engine API costs (25 prompts × 4 engines) + human review and write-up.
- Starter / Pro / Elite: research, build, intake setup, storage + AI fees during delivery.
- Growth Retainer: monthly content and authority work, competitor tracking across every AI engine, and the monthly report.
- FirmCited Monitor: monthly engine scans + dashboard hosting — no calls, no install.
Ongoing: Growth Retainer — $2,000/month
Stay the firm AI recommends. Ongoing content and authority work (firm-approved), competitor tracking across every AI engine, and a monthly report showing exactly where you stand and what moved.
Self-serve · no install
FirmCited Monitor — $299/month
Fully automated monthly AI-visibility scan across ChatGPT, Claude, Perplexity, and Google AI Overviews, competitor share-of-voice, and a live client dashboard. No calls, no install — self-serve.
Start with the audit — $490, credited toward any install.
Every install is scoped from real audit findings, not a pitch. You see the citation gaps first, then decide.
DIY vs. agency vs. FirmCited
Honest comparison across the four surfaces that decide AI visibility: ChatGPT, Claude, Perplexity, Google AI Overviews — plus the 24/7 AI intake that turns citations into clients.
| Surface | DIY (in-house) | Generic agency | FirmCited |
|---|---|---|---|
| ChatGPT | Inconsistent; one prompt at a time | Monthly screenshot report, no trend | 25-prompt scan, verbatim answers, monthly |
| Claude | Often skipped | Often skipped | Native, 25 prompts per cycle |
| Perplexity | Rarely tracked | Rarely tracked | Native, citations logged |
| Google AI Overviews | Manual, ad-hoc | Quarterly, stale | Monthly, with trend |
| 24/7 AI intake | Build a chatbot yourself | Out of scope | Included in Pro; under-60s reply, CRM sync |
We do not promise AI citations. We measure them, monthly, transparently, and tell you what to do next.
Paying by bank wire
Wire details (routing, SWIFT, IBAN) are shared inside the deal room after a proposal is accepted. We do not publish receiving account numbers on public pages.
Pricing questions, answered
- How does the audit credit work?
- The $490 audit price credits 100% toward any install purchased within 60 days. Starter becomes $6,010 remaining and Pro becomes $11,510. One credit per firm, non-transferable.
- Why is everything paid upfront?
- FirmCited runs 100% async — no calls, no invoicing cycles. Installs are paid before the build starts, which is how we hold 14- and 21-day delivery timelines. Pay by card or PayPal, crypto (BTC, ETH, USDT, USDC), or bank wire — wire details are on this page. The monthly retainer is invoiced or paid by wire.
- Do you guarantee citations or rankings?
- No — and no honest vendor can. AI engine outputs are non-deterministic and privately controlled. We guarantee every deliverable on the stated timeline, lead response in under 60 seconds, and transparent monthly share-of-voice reporting.
- What is the refund policy?
- The audit is non-refundable once delivered — it is a completed product. Installs are refundable pro-rata before the Day 3 kickoff only. The retainer cancels at any month end.
- Why is Elite by application only?
- Elite covers multi-location and multi-practice programs that need scoping before a price is honest. It is quoted through the deal room after an audit, never self-serve.
- Is the retainer required?
- No. Installs stand alone, and month one of citation monitoring is included with every install. Most firms continue with the $2,000/month retainer because citations need fresh content to hold — but it is opt-in, not bundled.