How to choose an AEO agency for a law firm
By The FirmCited team, BizLegal AI Last updated
What separates a real AEO partner from a reseller?
Methodology and honesty. A real partner explains exactly what it delivers and by when, measures citations against a fixed prompt panel you can inspect, and specializes in the legal channel’s ethics and query patterns. A reseller sells a generic SEO package relabeled “AI,” with vague deliverables and a promise it cannot keep.
What are the red flags?
Any promise of specific AI citations, rankings, or lead volume, all outside a vendor’s control. Claims of a “special relationship” with OpenAI, which sells no legal placement. Reports that show traffic charts but never raw citation results. And refusal to put deliverables and the measurement method in the contract.
What three questions should you ask before signing?
One: what exactly do you deliver, and by when? Two: how do you measure citations, and do I see prompt-level raw results? Three: what happens when a model update wipes out gains? Vendors with real methodology answer instantly and specifically; vendors selling smoke change the subject to promises.
| Signal | Green flag | Red flag |
|---|---|---|
| Guarantees | Deliverables and timelines | Specific citations or rankings |
| Reporting | Raw prompt-level share-of-voice | Traffic charts only |
| Focus | Law firms specifically | Every industry, generic package |
| Contract | Deliverables + method in writing | Vague scope, verbal promises |
See where your firm stands.
The USD 490 AI Visibility Audit answers this question about your firm, with verbatim engine results: 25 prompts, up to 4 engines, under 48 hours. Credits toward any install.