How much does AEO cost for a law firm?
By The FirmCited team, BizLegal AI Last updated
What are the typical price tiers?
Three. A diagnostic audit (hundreds of dollars) tells you where you stand. A one-time install (mid four to low five figures) builds the foundation: schema, entity cleanup, an answers hub, and often an intake bot. A monthly retainer (low four figures) sustains content and monitoring so citations keep compounding rather than going stale.
What drives the price up or down?
Starting condition and scope. A single-location firm with a clean, crawlable site needs less remediation than a multi-office firm with conflicting listings and a JavaScript-heavy platform. Adding a 24/7 AI intake chatbot, more practice areas, or more metros raises the figure. The audit exists precisely to scope this before anyone commits five figures.
How do you judge if it is worth the spend?
Against case value, not against a marketing line item. A consumer case is worth USD 15,000 to 50,000 in fees. A USD 12,000 install plus a USD 2,000 monthly retainer is USD 36,000 in year one; one to two retained cases from the AI channel covers it. Unlike ad spend, the asset keeps producing after you stop paying.
| Tier | Typical market range | What it buys |
|---|---|---|
| Audit | USD 300 to 1,000 | Diagnostic of current citation position |
| Install | USD 5,000 to 15,000 | Schema, entity cleanup, answers hub, intake |
| Retainer | USD 1,500 to 3,000/mo | Ongoing content and citation monitoring |
See where your firm stands.
The USD 490 AI Visibility Audit answers this question about your firm, with verbatim engine results: 25 prompts, up to 4 engines, under 48 hours. Credits toward any install.