What is GEO for law firms?
By The FirmCited team, BizLegal AI Last updated
How is GEO different from SEO?
SEO competes for a position in a list of ten links. GEO competes for a mention inside one generated answer: and typically only one to three firms get named. The work overlaps with technical SEO, but GEO prioritizes entities, schema, and directly quotable answers over keywords and backlinks.
What does GEO work actually involve for a firm?
Four things, in order: consistent name-address-practice data so the model resolves the firm as one entity, LegalService and FAQPage schema so the identity is machine-readable, an /answers hub of direct question-and-answer pages, and crawler access (robots.txt, llms.txt) so the engines can read the site at all.
Is GEO a durable channel or a fad?
Durable. Legal consumers now start attorney research in AI assistants, the channel has no ad inventory for law firms since OpenAI banned legal advertising in June 2026, and the firms already cited compound their advantage monthly. GEO is the current form of what SEO was: the channel is not going back to links-only.
| Dimension | SEO | GEO |
|---|---|---|
| Goal | Rank in a list of links | Be quoted inside one answer |
| Inventory | Ten blue links | One generated answer, 1-3 firms named |
| Law-firm ads | Google Ads available | Banned on ChatGPT since June 2026 |
| Measurement | Rankings, impressions | Citations, share of voice |
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